Sales Development Representative (SDR)

Position Summary

The Sales Development Representative (SDR) is a key driver in building and generating a high-quality sales pipeline by identifying, engaging, and qualifying new prospects in the manufacturing sector. This role focuses on outbound prospecting while collaborating closely with marketing and sales to refine messaging and targeting strategies.

With a strong focus on top-of-funnel execution, the SDR will actively seek out new opportunities through multi-channel outreach, qualify leads based on clear criteria, and create qualified meetings for the sales team. The ideal candidate is a proactive hunter with a builder mindset, capable of testing and iterating outreach strategies to improve performance over time.

Additionally, this position will play a crucial role in shaping and scaling Fabriq’s outbound motion in the US, contributing directly to the development of repeatable processes and best practices for future growth.

Key Responsibilities

1. Outbound Prospecting and Lead Generation

• Develop and execute outbound prospecting strategies to target and identify new opportunities in the manufacturing sector.

• Build and manage targeted account lists and identify key decision-makers (operations, plant managers, continuous improvement leaders, etc.).

• Execute high-volume, high-quality outreach through multiple channels, including cold calling, email sequences, and LinkedIn.

• Personalize messaging based on industry, persona, and use cases to maximize engagement and response rates.

• Continuously test and iterate outreach approaches to improve performance and conversion rates.

2. Lead Qualification

• Qualify inbound and outbound leads using structured methodologies such as BANT or MEDDIC (light qualification).

• Conduct discovery conversations to understand prospects’ pain points, needs, and potential fit with Fabriq’s solutions.

• Ensure only high-quality, well-qualified opportunities are passed to the Account Executive team.

• Schedule and coordinate meetings between qualified prospects and AEs, ensuring smooth handoff and context sharing.

3. Pipeline Contribution and Process Building

• Maintain accurate and up-to-date records of all prospecting activities and lead interactions in CRM (Salesforce).

• Track outreach performance metrics (open rates, reply rates, meeting conversion) and proactively suggest improvements.

• Collaborate closely with marketing to refine messaging, campaigns, and targeting based on market feedback.

• Contribute to building scalable outbound playbooks and processes to support future team growth.

4. Reporting and Performance Analysis

• Track and report on key metrics such as outreach activity, meetings booked, and qualified pipeline generated.

• Analyze performance data to identify trends, optimize outreach strategies, and improve efficiency.

• Provide regular feedback on prospect objections, market signals, and competitive insights to improve overall GTM strategy.

• Report weekly on progress and results, adapting tactics to continuously improve conversion rates and pipeline generation.

Skills & Qualifications

Experience

1–3 years of experience in a Sales Development Representative (SDR), Business Development Representative (BDR), or similar outbound sales role, ideally in a SaaS or technology environment.

Prospecting Skills

Proven ability to generate meetings through outbound efforts, including cold calling, email outreach, and LinkedIn engagement. Comfortable engaging with mid-level to senior stakeholders and navigating organizations to identify the right entry points.

Outbound Mentality & Resilience

Strong “hunter” mindset with a high level of energy, persistence, and resilience. The ideal candidate is comfortable with rejection, maintains consistent activity levels, and is motivated by building pipeline from scratch.

Result-Oriented

Strong focus on generating qualified pipeline and achieving meeting targets. Highly motivated to directly impact company growth and contribute to building a scalable outbound engine.

Communication

Excellent written and verbal communication skills, with the ability to craft compelling messaging and engage prospects in a clear and relevant way.

Sales Tools Proficiency

Experience with sales tools such as Salesforce, LinkedIn Sales Navigator, Salesloft (or similar sequencing tools), and data platforms (Apollo, ZoomInfo, etc.).

Curiosity & Coachability

Strong willingness to learn, iterate, and improve. Able to absorb feedback quickly and adapt messaging and approach based on results and coaching.

Structured Thinking

Ability to follow and improve processes, manage time effectively, and prioritize high-impact activities in a fast-paced environment.

Builder Mindset

Comfortable operating in an evolving environment with limited structure. Motivated to contribute to building processes, messaging, and playbooks from the ground up.